Lowe’s selects Marise Kumar for senior strategy position

Lowe’s Companies, Inc. announced that Marise Kumar has joined the company as senior vice president of strategy and modeling. Kumar reports to Robert J. Gfeller, Customer Experience Design Executive.

“We want to be trusted advisers for consumers at each step of their home improvement process, by helping deliver better experiences for them whenever and wherever they shop with Lowe’s”
Kumar is responsible for identifying opportunities that will positively impact the customer experience. She will work closely with leaders in Customer Experience and across the organization to ensure these opportunities are practical, financially valid and create a compelling experience for customers across all channels.

Kumar joins Lowe’s with more than 25 years of experience in brand management, general management and executive leadership, serving most recently as chief customer experience officer and chief marketing officer for Best Buy. Before her retail experience with Best Buy, she spent 13 years with Whirlpool Corporation, where she managed Emerging Brands and Businesses in the United States before leading Strategic Planning for North America and Global Customer Loyalty. Her career began in packaged goods, where she spent more than 10 years in Asia with Colgate Palmolive.

Kumar holds a B.A. degree in economics and statistics from Elphinstone College in Bombay, India, and earned an M.B.A. from the Indian Institute of Management in Calcutta.

Source: BusinessWire

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Chintan Bharwada

Chintan Bharwada is a marketing expert who specialises in customer acquisition, retention, engagement and loyalty management. Chintan is a frequent speaker to industry and professional groups. You can reach Chintan via email at chintan@loyaltyandcustomers.com.

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