Badgeville launches Social Mechanics to drive engagement in real time

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Global gamification leader delivers Social Mechanics to drive engagement in real time across a company’s web, mobile, and application touchpoints. 

Badgeville, The Behavior Platform and global gamification leader, today announced the launch of Social Mechanics. The new offering allows world-class companies to apply the same dynamics that power popular social networks to drive similar user behaviors right where they belong – on top of their own websites and applications. Social Mechanics expands on Badgeville’s Social Context offering, which launched last September.

Social Mechanics creates a more engaging experience for users by making a company’s digital touchpoints inherently more social and dynamic. Empowering customers and employees with the ability to follow relevant people, content, products, and data, Social Mechanics provides better context for how other users interact with their favorite websites and get work done inside their critical enterprise applications.

“Social Mechanics is the next, important chapter in our goal to drive more engaging experiences across websites and applications for world-class companies,” says Kris Duggan, CEO, Badgeville. “By exposing the real-time behaviors that users perform, it encourages others to follow in their footsteps almost instantaneously, improving customer loyalty and employee performance.”

As Social Mechanics increases the number of valuable behaviors users perform, Badgeville’s Game Mechanics empowers companies to reward them for their participation. With smart gamification elements like points, achievements, levels and missions, The Behavior Platform helps companies improve user growth, retention, adoption, and overall engagement.

For example, on a retail sporting goods site, a customer is notified via Badgeville Social Mechanics that another user wrote a review about the latest pair of running sneakers. Upon reading the review, the user comments on it, and eventually writes her own review on running shorts. With Badgeville’s smart gamification, she then receives the “Marathon” achievement, which counts towards special privileges and access for running products.