QuintLoyalty today announced the acquisition of Atlanta-based DCI Incentives and the appointment of its founder, Donna Chrobak, to head QuintLoyalty’s loyalty and incentive division.
Chrobak, 47, brings 20 years of loyalty and incentive industry knowledge to the Charlotte company, which will expand its programs to include cutting-edge technology platforms and expanded marketing and promotional solutions for corporate and small business clients. She will become Vice President of QuintLoyalty, a division of QuintEvents (www.QuintEvents.com).
“We are excited to add to our leadership team an executive as accomplished and entrepreneurial as Donna Chrobak,” stated QuintEvents CEO Brian Learst. “She is a thought leader in the industry and her presence will greatly enhance our ability to deliver results.”
“This is about new challenges and new opportunities,” said Chrobak, a member of the Incentive Marketing Assoc. Board of Directors. “The added resources and infrastructure will enhance our product offering and the growth of our gift card fulfillment business. QuintLoyalty’s LEAP technology is state-of-the-art and is the most complete and cost-effective point-based loyalty program in the market,” added Chrobak.
In her new role with QuintLoyalty (www.QuintLoyalty.com), Chrobak will focus on leveraging QuintLoyalty’s LEAP incentive technology platform to increase sales and on establishing new revenue channels. She will also be responsible for the continued growth and management of the gift card sales and fulfillment program, which also serves as a fundraising tool for non-profit organizations.
Established in 2002, QuintLoyalty is a full-service performance improvement company, specializing in providing clients with programs to motivate and incentivize employees, sales channel partners and customers to drive profitable behavior and achieve pre-established goals. QuintLoyalty builds customized solutions and strategic initiatives that fit all budget levels.