America’s largest drugstore chain Walgreens announced that Graham W. Atkinson will be joining the company as Senior VP and Chief Customer Experience Officer, effective Jan. 24. Graham Atkinson will be responsible for developing and leading the company’s loyalty strategies with a specific emphasis on the customer experience.
Most recently, Graham Atkinson was President of Mileage Plus for United Airlines, one of the world’s leading customer loyalty programs with more than 50 million members. In that role, he was responsible for improving the effectiveness of the customer loyalty program and extending the reach and impact of the marketing efforts for the program. While at United, he previously served as Executive VP and Chief Customer Officer and Senior VP-Marketing.
Graham has 20+ outstanding years in marketing, customer experience, sales and operations at United Airlines, Graham will bring valuable insight into driving customer loyalty both through marketing programs and in a complex business where employees are the true ambassadors for the brand.