Virgin Holidays to appoint its first head of loyalty

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Virgin Holidays is planning to strengthen its loyalty program as it looks to take a slice of market share from competitors including Thomas Cook and Thomson.

Virgin Holidays will appoint its first head of loyalty to clearly define a customer retention strategy which will lay the foundations for sound direct marketing campaigns and partnership initiatives.

This is significant as Virgin Holidays prepares to expand its operations. It plans to add up to 40 shops over the next 12 to 18 months in the UK, and is preparing plans to launch the brand first in the US, and then Australia and South Africa.

The business continues to grow and Virgin’s loyalty marketing efforts have expanded accordingly, this becomes critical for Virgin to grow its team for that reason.