Avis is using Foursquare and Facebook Places to enhance their loyalty offering

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Avis recently added Topguest to its social media strategy, with the aim of boosting customer loyalty through a six-month exclusive deal.

Avis is not new to social media, they are in fact doing all the right things. Topguest addition to their loyalty scheme is for customers who check in to Avis depots using the Facebook Places and Foursquare.

Avis will reward users when they check in to locations of partner organisations using Facebook Places or Foursquare. Users create a Topguest account and link it to their Facebook Places and Foursquare accounts. When they check in at Avis locations they then receive a discount voucher code.

Avis are planning to create special offers tailored to particular rental locations.

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