South Korea had 4.52 million users of smart phones, at the end of September, with a quarter of them using the iPhone. Customers have switched from Samsung to Motorola’s Razr, and now the Apple’s iPhone. The cool design, look and feel, and the itunes ecosystem of Apple has given reasons for customers to trade their loyalty.
To win back customers Samsung launched the Nexus S phone equipped with Google’s latest Android operating system. Samsung and LG, the world’s two-largest makers of handsets after Nokia, can no longer count on home-field advantage as they play catch-up in the fastest-growing segment of the $163 billion global industry.