A Customer

Home / Articles / A Customer

Sam Walton founder of Wal-Mart nicely describes A Customer…

  • A customer is the most important person in any business
  • A customer is not dependent upon us. We are dependent upon him/her.
  • A customer is not an interruption of our work. He/she is the sole purpose of it.
  • A customer does us a favor when he comes in. We aren’t doing him a favor by waiting on him/her.
  • A customer is an essential part of our business–not an outsider.
  • A customer is not just money in the cash register. He/she is a human being with feelings and deserves to be treated with respect.
  • A customer is a person who comes to us with needs and wants. It is our job to fill them.
  • A customer deserves the most courteous attention we can give him/her. He/she is the lifeblood of this and every business. He/she pays your salary. Without him we would have to close our doors. Don’t ever forget it.

Sometimes in this busy world we forget the very basics of doing business… Customers the most important to us marketers.  Companies seeking to grow their sales and profits must spend considerable time and resources searching for new customers. Customer acquisition requires substantial skills in lead generation, lead qualification, and account conversion. The company can use ads, Web pages, SEO, direct mail, telemarketing, and personal selling to generate leads and produce a list of suspects. The next task is to qualify the suspects as prospects, rank them in priority order, and initiate sales activities to convert prospects into customers. After they are acquired, however, some of these customers will not be retained.

Unfortunately, most marketing professionals focus on the art of attracting new customers rather than on retaining existing ones.

The key to customer retention is customer satisfaction. A highly satisfied customer stays loyal longer, buys more, talks favorably about the company and its products, pays less attention to competitors, is less price-sensitive, offers product or service ideas, and costs less to serve than new customers because transactions are routinized.

Striking the right chord to keep customers happy is the holy grail.


  • Rather good entry, very helpful stuff. Never ever believed I would obtain the facts I want right here. I’ve been scouring all around the web for some time now and was starting to get frustrated. Fortunately, I came onto your website and received exactly what I had been hunting for.

  • Whilst I would have valued it further if you included a video or at the least photos to back up the description, I still found your post quite valuable. It’s usually difficult to make a difficult subject matter look easy. I value your blog and will register for your feed so I won’t miss out on anything. Awesome articles

  • This is certainly my initial stop by and I really like what I’m seeing. Your weblog is so much fun to look over, quite compelling as well as informative. I’ll undoubtedly recommend it to my friends. Nevertheless, I did have some problem with the commenting. It kept giving me an problem whenever I clicked on publish comment. I hope, that can be fixed. Many thanks

  • Keith Broomfield

    Excellent site, where did you come up with the information in this post? Im pleased I found it though, ill be checking back soon to see what other articles you have.

  • Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here It’s always nice when you can not only be informed, but also entertained I’m sure you had fun writing this article.

Comments are closed.